Let's look at some example Floodlight tags to understand how they're put together. You must not pass any data that Google Marketing Platform could use or recognize as personally-identifiable information. What data you insert into the Floodlight tag, and how you collect that data, are up to your website administrator. The format for these parameters is key=, where the value is passed dynamically into the tag when the webpage is loaded. Your website must be technically capable of passing information into the tags. You'll need to dynamically pass data to parameters in your Floodlight tags. Passing data to parameters in iframe and image tags Do not put the Floodlight tags in the HTML page containing the tags. If you're placing Floodlight tags on a webpage that uses frames, put the tags in the HTML page with the main content. Consider your Floodlight strategy carefully before implementing multiple Floodlight tags on a single webpage. Keep in mind, however, that a Floodlight impression will be recorded for each set of Floodlight tags whenever the page is loaded, potentially resulting in a higher cost for the advertiser. Using multiple Floodlight tags on a single webpageĮach Floodlight tag is processed independently, so you can put more than one set of Floodlight tags on a webpage. Request times vary, but are usually completed within 300 milliseconds, so the call should have a minimal impact on latency. That's why it's important to ensure that the Floodlight tag is called as early as possible in the process of loading the page. For example, if a user is making a purchase, the Floodlight tag that records the value of the purchase will be placed on the confirmation page where the user is taken after the purchase. Keep in mind that Floodlight tags are often used to record information about actions that the user took on the previous page. That way, even if a user clicks the Stop button in the browser or navigates away from the webpage, the Floodlight impression is counted. To ensure accurate counting, Google Marketing Platform recommends that Floodlight tags be placed as close to the top of the webpage as possible. If this change isn't made, Floodlight data will not be captured, and certain browsers will display a security warning.īest practices Place Floodlight tags near the top of the page This option changes to in the Floodlight tag.
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